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Could Your Copy or Design be Putting Customers Off?
If you have a website online you’ll know all about bounce rates, you may even groan as you hear those words brought up on blogs like these. You may have spent months trying to drastically reduce that...
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Best Practices Speak Louder Than Words
In 2005 Google launched the Google Advertising Professionals (GAP) program to certify individuals and companies who had completed the training, and finished the exams. At the time there were a lot of...
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Google Translate – Is There More To It Than Meets The Eye?
The Google Translation Engine is a key component to the Google Empire and an integral part of the way we use the internet. However, the way that this tech has been implemented through their apps has...
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Are You Mobile Friendly? Take The Test
Having a mobile friendly website used to be all the rage, however it’s fairly standard nowadays – if you have undergone a redesign in the last year or two then your website is probably mobile...
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The Battle Of The Search Providers
As Yahoo’s market share jumps 1.6% the search engine wars are back on with a vengeance. Whenever companies think about SEO their automatic response is almost always to consider what ‘Google’ will...
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Google Apps and Email for Business
Trying to find an integrated system that can link email and apps for businesses are surprisingly hard to come by. There are few systems out offer a wide range of options to a variety of different...
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LogicalJack Twitter Marketing Guide: How To Maximise Your Social Impact
If you are a small business and you know you need to be making more of social media and Twitter for marketing what you do, but you don’t really understand how it adds value to what you do or are not...
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LogicalJack Twitter Guide: Getting Yourself Setup
The first decision you will have to make is how many Twitter accounts you want to manage; this will depend on your budget or staff time available, of course. If you already have a social account, you...
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LogicalJack Twitter Guide:All About Your Twitter Audience
Now that you have completed your twitter setup, building a professional brand and allocating sufficient planning and implementation time to your Twitter marketing strategy will build a strong Twitter...
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LogicalJack Twitter Guide: What Do I Tweet About
Knowing what to Tweet is such an easy dilemma to resolve. Apart from the fact that there is no need to reinvent the wheel, keeping an eye on results will help you get better but here are some basic...
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LogicalJack Twitter Guide: Common Mistakes Made On Twitter
There are numerous ways to make mistakes on Twitter. Here are our Dirty Dozen of the more commonly made mistakes to be aware of. 1. Ignore bad press at your peril! Many small businesses assume that if...
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The Ever Growing Complexity of Google Search.
It’s staggering to think about just how far Google has come over the years to connect us to the information we seek, or want to get out there to our ideal audience as a business. I got to thinking...
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LogicalJack Twitter Guide: Learn To Tweak With Twitter Analytics
Whilst there will always be an element of trial and error when testing the Twitter market, ‘Analytics’ available via your ‘Dashboard’ are one of the most powerful Twitter management tools in your...
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LogicalJack Twitter Guide: Sponsored Ads on Twitter
People use Twitter to connect and engage with what interests them, but of course, also offers opportunities for business to build on the relationships they establish with premium features, including...
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LogicalJack Twitter Guide: Advertising Cost Management
Following on from last months “Learn To Tweak with Twitter Analytics” we’re going to talk about how to deal with advertising cost management. Your key Metrics to watch with Twitter promotions are:...
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